The import-export business of making history demands an equivalence, a loyalty, and a familial solidarity between people and things. Such skills are best honed in conditions of blindness, where we cannot immediately tell what is in the room with us and whether it is alive or dead.

Yugoexport is a blind, non-aligned, oral corporation. Incorporated in the United States (where corporations are people), launched in Paris and headquartered in Belgrade, she is a copy or an avatar of Jugoeksport, a defunct Yugoslav apparel manufacturer and weapons exporter.

Since the dissolution of Yugoslavia in 2003, ‘Yug’ is a vacant space, and Yugoexport occupies it by returning to the original meaning of yug or jug which is south. The oral corporation mounts production on sur-national scale from this cardinal direction, from the Balkans and the old Roman trade and military route, the Via Militaris.

Yugoexport’s process of in-corporation continues. Welcome to a terrain of production from the South.
 

Seductive Exacting Realism by Marcel Proust 12 , 2016

Book design by Studio HelloMe.

Published by the Renaissance Society and Sternberg Press on the occasion of Irena Haiduk's Seductive Exacting Realism, this volume is an imposter featuring contributions by Ivo Andrić, Hannah Feldman, Irena Haiduk, Monika Szewczyk, Marina Vishmidt, and Solveig Øvstebø.

A 13-volume set of Marcel Proust’s collected works was published in Yugoslavia in 1967. This edition, in the Latin alphabet, was highly valued by Yugoslav intelligentsia for its elegant translation from French by the poet Tin Ujević. During the Bosnian civil war, these Proust sets fetched up to the equivalent of a full year’s salary in the Belgrade black markets. They were frequently looted together with other valuables from Bosnian homes. The set exhibited at the Renaissance Society was seized by local police from Belgrade Kalenić Market in 1995. It was acquired at a public auction in 2014. It is missing volume number 12.

 

Spells , 2015

Spells, book design by HelloMe.

SPELLS, a monograph of writing and scores, edited by Karsten Lund with an introduction by Matthew Jesse Jackson. Designed by HelloMe: Till Wiedeck and Polina Joffe. Published by Sternberg Press.

 

Bon Ton Mais Non , 2013

Book design by Studio HelloMe, editions 1 and 2 (ed. 2 is pictured).

An 80 point manifesto. Like every intimate dinner party, Bon Ton Mais Non requires one symphony orchestra, a pastry chef, a large mirror, and the fact of cannibal sirens. Second edition is available for purchase here.