The import-export business of making history demands an equivalence, a loyalty, and a familial solidarity between people and things. Such skills are best honed in conditions of blindness, where we cannot immediately tell what is in the room with us and whether it is alive or dead.

Yugoexport is a blind, non-aligned, oral corporation. Incorporated in the United States (where corporations are people), launched in Paris and headquartered in Belgrade, she is a copy or an avatar of Jugoeksport, a defunct Yugoslav apparel manufacturer and weapons exporter.

Since the dissolution of Yugoslavia in 2003, ‘Yug’ is a vacant space, and Yugoexport occupies it by returning to the original meaning of yug or jug which is south. The oral corporation mounts production on sur-national scale from this cardinal direction, from the Balkans and the old Roman trade and military route, the Via Militaris.

Yugoexport’s process of in-corporation continues throughout documenta 14 in Kassel. In June 2017, a  marble stela with Yugoexport’s Articles of In-Corporation appeared by the former headquarters of Jugoeksport in Kolarčeva Street, Belgrade. It was broken and disseminated on July 1, 2017. With this act the copy assumed the status of the original.

Welcome to a terrain of production from the South.
 

documenta 14 Kassel

Means and Ends, 2017, Waiting Room, Neue Neue Galerie. Photo by Anna Shteynshleyger.

Irena Haiduk
SER (Seductive Exacting Realism), 2015-ongoing
Variable space for making history  
Produced for Yugoexport


Yugoexport installs a Transactional Area, a Waiting Room, and a Blind Room of Seductive Exacting Realism at Neue Neue Galerie, Gießbergstraße 22, Kassel, for the duration of documenta 14.

At the heart of this space is a sound program based on an interview the artist Irena Haiduk conducted on January 14, 2015 at Harvard University’s Carpenter Center, with Srdja Popovic, co-founder of the OTPOR! student group and the consultancy CANVAS (Center for Applied Non-violent Action and Strategy). Hear this in the Blind Room, beyond the Waiting Room, on the hour, every hour. Here, voices sing the prehistory of the blind, non-aligned, oral corporation: Yugoexport. She is incorporated in the United States, where corporations are people, and headquartered in Belgrade, a capital in what used to be Yugoslavia (or South Slavia if you are speaking the language of the land). Conceived on a sur-national scale, Yugoexport mobilizes an Army of Beautiful Women, who move with elegance and comfort. Irena Haiduk herself has ventured: “The import-export business of making history demands an equivalence, a loyalty, and a familial solidarity between people and things. Such skills are best honed in conditions of blindness, where we cannot immediately tell what is in the room with us and whether it is alive or dead.”

Welcome to a terrain of production from the South. Do not lose sight of Yugoexport’s founding maxim: “How to surround yourself with things in the right way.”


Transactional Area

Yugoexport Articles of In-Corporation (Serbian), 2017
Marble, iron, inox, paper, charcoal, graphite, contact

Yugoexport Articles of In-Corporation (English), 2017
Marble, iron, inox, paper, charcoal, graphite, contact

Der Schalter, 2017
Paper, cardboard, plywood, inox, various fabrics, black magic, contact


Waiting Room

Waiting Objects 1-24, 2016
24 Stol Kamnik Lupina Waiting Room chairs. Procured from the former Yugoslav Agriculture Trade Center in Novi Sad
Collection of Yugoexport

Waiting Objects 25-28, 2017
3 Stol Kamnik Lupina Waiting Room chairs with marble arms. Procured from the former Yugoslav Education Ministry Headquarters in Zagreb
Collection of Yugoexport

Siren Bay Section 5, 2015
Custom Mannequin, human hair wig, Yugoform
Commissioned by The Renaissance Society at The University of Chicago

Voice Base, 2014
Inox, botanical matter, microphone

Means and Ends, 2017
marble, striking paper, matches, Marcel Proust’s Complete Works Vol 1-13 (Zagreb: Zora, 1965)

T.V. (Tamni Vilajet), 2017
17 panel two-sided mural, inkjet ash print with color pencil detail
Total width of the image equals the width of Rheinmetall production line (12.5 m), subdivided into individual panels measuring the width of the Yugoexport production line (1.4 m)
Adapted from Raoul Goldoni’s 1963 mural at Museum of Yugoslavia, Belgrade
Special Thanks to Museum of Yugoslavia, Belgrade
Photography by Daniel Bauer


Blind Room

Seductive Exacting Realism, 2015-ongoing
28 min, sound program commencing at 10:00, 11:00, 12:00, 13:00, 14:00, 15:00, 16:00, 17:00, 18:00, 19:00
For detailed schedule and manners go to www.seductiveexactingrealism.com
Commissioned by The Renaissance Society at The University of Chicago and the 14th Istanbul Biennial

Proof of Sirens, 2017
Inkjet Ash Print
2017

Proof of Siren, 2017
Inkjet Ash Print
2017

Siren Bay Section 4, 2015
Custom Mannequin, human hair wig, Yugoform
Commissioned by The Renaissance Society at The University of Chicago


Throughout Kassel

Spinal Discipline, 2017
Walking performance by up to 13 members of the Army of Beautiful Women in full Yugoform:
Julia Allnoch
Isabella Artadi
Annika Katja Boll
Beryl Chepkirui
Mona Eing
Ozgür Genc
Mila Gligorić
Josefine Mundri
Andara Shastika
Wenti Sheng
Alma Weber

Schedule of departures from SER Waiting Room
June 11 – September 17, every Saturday, commencing at 17:00

 

documenta 14 Athens

Articles Of In-Corporation at Stoa Tou Vivliou (Arcade of Books),
Pesmazoglou 5, Athens. Photo by Yiannis Hadjiaslanis.

Oration of Yugoexport In-corporation Documents, 2017-ongoing
Equivalence of word and deed
Produced for Yugoexport

One storefront within the Stoa tou Vivliou book arcade hosts the incorporation documents of Yugoexport, a “blind non-aligned oral corporation”. Incorporated in the United States (where corporations are people), launched in Paris and headquartered in Belgrade, her process of incorporation continues.

The in-corporation documents in Athens act as the original file. Their copies will appear at documenta 14 in Kassel and on Terazije square in Belgrade in 2017. The storefront in the book arcade is a legal document in the classical Athenian tradition, where all official tributes and laws were inscribed in papyrus and then filed in the Agora. These papyri were then copied onto marble stele and placed in public squares to be orated by designated readers for the Athenian public.

Each Friday, as night falls, a member of the Army of Beautiful Women reads aloud in Greek from the in-corporation documents of Yugoexport, demonstrating the full use of this oral corporation’s principles.

April 7, 3 pm with Marina Miliou-Theocharaki
April 21, 9 pm with Klea Charitou
April 28, 9 pm with Kalliope Tsipni-Kolaza
May 5, 9 pm with Marina Miliou-Theocharaki
May 12, 9 pm with Melina Spathari
May 19, 9 pm with Klea Charitou
May 26, 9 pm with Viky Kouvaraki
June 2, 9 pm with Matoula Koutsari
June 9, 9 pm with Natalia Mavridou
June 16, 9 pm with Eleni Riga
June 23, 9 pm with Stavia Grimani
June 30, 9 pm with Nicol Nicolaou

Continuing every Friday at 9 pm through July 14