The import-export business of making history demands an equivalence, a loyalty, and a familial solidarity between people and things. Such skills are best honed in conditions of blindness, where we cannot immediately tell what is in the room with us and whether it is alive or dead.

Yugoexport is a blind, non-aligned, oral corporation. Incorporated in the United States (where corporations are people), launched in Paris and headquartered in Belgrade, she is a copy or an avatar of Jugoeksport, a defunct Yugoslav apparel manufacturer and weapons exporter.

Since the dissolution of Yugoslavia in 2003, ‘Yug’ is a vacant space, and Yugoexport occupies it by returning to the original meaning of yug or jug which is south. The oral corporation mounts production on sur-national scale from this cardinal direction, from the Balkans and the old Roman trade and military route, the Via Militaris.

Yugoexport’s process of in-corporation continues throughout documenta 14 in Kassel. In June 2017, a  marble stela with Yugoexport’s Articles of In-Corporation appeared by the former headquarters of Jugoeksport in Kolarčeva Street, Belgrade. It was broken and disseminated on July 1, 2017. With this act the copy assumed the status of the original.

Welcome to a terrain of production from the South.

Borosana Shoe Issue

Yugoexport, Nine Hour Delay: Introduction Poster, A1, ad for vertical formats.

Thursday, March 30, 2017, 17:00-20:00
Parko Eleftherias, Athens Municipality Arts Center
Vassilissis Sofias, Athens

Monday, June 5, 2017, 18:00-20:00
Top floor, Neue Neue Galerie
(formerly the Alte Neue Hauptpost)
Gießbergstraße 22, Kassel

The second shoe issue in Kassel will be announced shortly.

Yugoexport is a “blind non-aligned oral corporation” established by artist Irena Haiduk in 2015. Incorporated in the United States (where corporations are people), launched in Paris and headquartered in Belgrade, her process of incorporation continues.

The presence of Yugoexport in documenta 14 proceeds from the ground up – with the distribution of ergonomic footwear to the female workforce of documenta gGmbH in Athens and Kassel.

All women (or rather all those, regardless of gender, seduced by the prospect of wearing ergonomic women’s footwear) employed for documenta 14 are eligible to receive a pair of Borosana Shoes within the rubric of Nine Hour Delay, a work that Haiduk initiated on a minor scale in 2012 and now incorporates into Yugoexport.

Of Nine Hour Delay, Irena Haiduk writes: “The Borosana shoe was first developed over a nine-year period (1960-69) at Borovo Rubber Industry Headquarters in Vukovar, Yugoslavia. After being designed and tested by the Borovo female workforce and an orthopedic surgeon, the shoe was mandatory for Yugoslav women working in the public sector. Borosana was launched in 1969, in white and navy colors, featuring an ergonomic platform, calculated as ideal for nine hours of standing without hurting the wearer’s spine. In the declining years of Yugoslav communism the model was withdrawn from mass production. Fabrication was abandoned when Vukovar became a war zone in 1991.

Each time this project is exhibited Borosana becomes the official work shoe of the host institution advancing the constructivist maxim of great utilitarian design in service of the working woman. The shoe extends the architecture of labor and provides the wearers with a distinction between labor time and leisure time. Borovo remains the last public Yugoslav infrastructure. The inability to legally split and privatize the company’s public assets prevents Yugoslavia from fully formally splitting to this day. With every new step Yugoslavia persists (insists).”  

This is the fullest iteration of Nine Hour Delay to date.

The Army of Beautiful Women grows.

The city becomes a runway and a production line.


Siren Call

Friday, June 2, 2017,
top floor of the Neue Neue Galerie,
the Alte Neue Hauptpost)
Gießbergstraße 22, Kassel

, Germany.

Female-inclined persons (or rather all those, regardless of gender, seduced by the elegance of the yugoform) will be trained in Spinal Discipline, a practice of wearing the yugoform as a walking performance throughout the city of Kassel, defining the city as a production line and a runway. The walks are performed by a group of nine participants – Sirens – with minimal but precise choreography, carrying books on top of their heads. These Sirens are an elite force within what Haiduk calls the Army of Beautiful Women.

The participants will receive a fair honorarium for their participation. The performances will happen at regular intervals on a part-time basis during the documenta 14 exhibition in Kassel between June 7 and September 17, 2017.

The Army of Beautiful Women grows.

The city becomes a runway and a production line.